How Much Does a Website Cost in 2025? Business Guide

In 2025, website costs depend primarily on scope, technology (Next.js or WordPress), UX/UI design quality, SEO, and integrations. Below you'll find realistic price ranges and a checklist to help you quickly make a decision and plan your budget well.

Scope and Price Ranges (PLN net)

Website costs in 2025 vary depending on scope and complexity. Business card website (1–5 pages) costs 2,000 – 8,000 PLN, SMB business website (6–20 pages) costs 8,000 – 20,000 PLN, and custom service / portal is 20,000 – 60,000+ PLN. E-commerce store (headless / WooCommerce) is an investment of 25,000 – 100,000+ PLN.

Copywriting and on-page SEO (starter package) is an additional 800 – 3,000 PLN, hosting / Vercel / CDN costs 0 – 200 PLN/month (depending on traffic), and maintenance and development is 150 – 1,000 PLN/month (SLA, updates, minor tasks).

Biggest price drivers: custom design, integrations (CRM, payments, ATS), content, and ambitious SEO/Performance/Core Web Vitals 99+ requirements.

Next.js vs WordPress and Cost

Next.js (SSG/ISR/SSR) features higher startup cost but low maintenance costs, excellent performance and technical SEO, and high Lighthouse scores. It's ideal for expansion, i18n, headless CMS, and long-term SEO.

WordPress (classic) has a lower entry barrier and faster MVP, but carries greater risk of "hidden costs" related to plugins, security, performance, and updates. It's good for simple sites if low startup price is the priority.

Main Budget Components

Website budget consists of several key elements. Strategy and UX includes workshops, information architecture, and low-/hi-fi mockups. UI and design system includes accessibility (WCAG 2.2), components, and brand consistency. Development includes Next.js / WordPress, integrations, testing, and performance.

CMS can be headless (Sanity/Strapi) or classic (WP) with roles and content workflows. SEO includes keyword research, Hx, schema.org, internal linking, and i18n. Content includes landing pages, key subpages, and blog (evergreen topics, FAQ).

Analytics and conversion includes PostHog/GTM, events, funnels, and heatmaps. Security and legal includes headers, CSP, GDPR, and cookies (or cookie-free).

Billing Models and How to Save

Fixed price works with well-defined scope (landing, MVP), while Time & Materials is better for discovery, integrations, and iterative development. Savings can be achieved through ready design system (Tailwind), headless CMS instead of custom panel, SSG/ISR (lower maintenance cost), and simple integrations (Zapier/Make).

Purchase Checklist (save and send to contractor)

When preparing a brief for the contractor, define business goals and KPIs (leads, sales, demos, sign-ups). Define page scope and modules (blog, FAQ, references, careers, i18n). Specify SEO requirements (Core Web Vitals 99+, schema.org, sitemap, robots, hreflang).

List needed integrations (CRM, email, payments, ATS, chat, forms with validation). Provide content in Polish/English, photos, licenses, and legal policies. Provide timeline and budget range (e.g., 15–30k).

Most Common Questions (FAQ)

How much does a Next.js website cost? Usually 8 to 30k for SMB; extensive projects 30–75k. In return, you get excellent performance, better Core Web Vitals, and secure architecture.

How much does a WordPress website cost? Simple business card 2–6k, larger service 8–20k, complex implementations and e-commerce cost more. Remember maintenance and security.

How long does implementation take? Landing 2–4 weeks, business website 4–8 weeks, extensive service 8–12+ weeks.

What about maintenance? Updates, monitoring, minor development: 150–1,000 PLN/month. On Vercel/SSG infrastructure costs are predictable and low.